In the context of global economic integration and increasingly fierce competition, brand protection has become a vital strategy for businesses to affirm their identity and ensure sustainable resources.

International standards and commitments under trade agreements such as the CPTPP and EVFTA require businesses to rigorously register and protect trademarks, copyrights, patents, and other intellectual property. In practice, there have been numerous cases of intellectual property (“IP”) rights infringement or failure to register IP rights, resulting in substantial losses in revenue, legal penalties, and reputational damage.

In this context, the Corporate Legal Directors Club is organising the Legal Seminar: “Intellectual Property – Protecting Rights, Preventing & Addressing Infringement for Businesses”, aimed at helping enterprises take actionable steps to safeguard intellectual property in their business operations.

Speakers:
👩‍⚖️ Lawyer Nong Thi Tho – CEO, Vi Tam Law Firm
👨‍⚖️ Lawyer Ly Tran Linh – Head of Intellectual Property Department, SBLAW

EVENT OUTLINE

PART 1: WHY PROTECTING IP RIGHTS IS CRUCIAL FOR BUSINESSES

• On registration: Laying the foundation and asserting position
• On infringement resolution: Protecting assets and reputation
• Overview of IP rights protection, trademarks, and branding
• Legal framework in Vietnam and related systems

PART 2: DEFINITION & APPLICATION OF IP RIGHTS AND SCOPE OF PROTECTION

• Definition and application of different types of IP rights
• Key definitions relating to trademarks

PART 3: INTELLECTUAL PROPERTY IN EXPORT ACTIVITIES

• Risk assessment of IP infringement in export operations
• Guidance on IP standards under trade agreements
• Instructions for IP registration in Vietnam and key markets (USA, EU)

PART 4: HANDLING INFRINGEMENT

• Case studies: Lessons and solutions
• Insights from real court rulings
• Strategies for responding to brand infringements

PART 5: LEGAL STRATEGIES FOR BRAND PROTECTION & INFRINGEMENT RESPONSE

• What to do when a competitor registers your trademark
• General procedures for dealing with common violations
• Strategic approaches to handling brand infringements

Q&A Session

Target Participants

• Business Owners
• Audit & Compliance / In-house Legal Departments
• Marketing Managers and Officers

Event Information

📅 Time: 10:00 – 11:30, Tuesday, 13 May 2025
🎙 Format: Online 
🎫 Free admission for all CCCC member accounts

📌 Refer to membership fees here: https://cccc.org.vn/bang-phi-hoi-vien-thuong-nien/

Contact Information:
📧 Email: event@cccc.org.vn
📱 Zalo CCCC: 0987717819

About the Speakers

Lawyer Nong Thi Tho – CEO of Vi Tam Law Firm

Lawyer Nong Thi Tho has over 10 years of experience in advising and handling disputes related to intellectual property rights. Ms Tho is a registered intellectual property representative and has advised more than 1,500 corporate clients, including trademark registration for businesses in China, Germany, the United States, and beyond. She has also spent many years advising on technology transfer for Yamaha.

Ms Tho is a board member of several communities specialising in legal consultancy for businesses, such as the Business Consultants Association and the Labour Law Forum, and is also part of the advisory team for TopCV.

Lawyer Ly Tran Linh – Head of Intellectual Property, SBLAW
With over a decade of experience, Lawyer Linh has successfully advised on and registered approximately 400 patents, 150 industrial designs, and over 10,000 trademarks and copyrights both in Vietnam and abroad. He is highly skilled in strategic IP consultancy and assessing protection potential to help businesses avoid third-party infringement risks.

He also frequently represents SBLAW in delivering training and presentations on IP-related topics, such as “Trademarks in Vietnam: What procedures do foreign businesses have to conduct to register trademarks in Vietnam?”, a session held in collaboration with ALG & Associates (Japan).